360° communication designed for brands, institutions, and SMEs that sell high-value products and services (complex B2B, premium B2C, culture).
The goal: to clarify your positioning, align all touchpoints, and build a measurable acquisition engine.
- Strategy & messaging: message house, personas, value proposition, brand promise and messaging pillars (FR/EN), brand DNA, universe, and tone of voice.
- 360° communications strategy and plan: channel objectives (owned / earned / paid), 12-week editorial calendar, priorities, and resourcing.
- Editorial governance: roles (RACI), workflow, editorial guidelines, social media playbook/guidelines.
- Media kit: boilerplate, press releases, Q&A, sensitive-issues message sheets, French-speaking Switzerland media list.
- Content: 6–12 pillar pieces (key pages, articles, customer stories/case studies) + 20–40 social micro-content items, 2 newsletter templates.
- On-page SEO: optimization of key pages (titles, meta tags, H1–Hn, internal linking), FAQ schema, content plan.
- Omnichannel campaigns: 1–2 cross-channel campaigns (email, social, PR, optional paid), creative assets (landing page, visuals, scripts).
- Analytics & KPIs: tracking plan, UTM structure, dashboard (GA4/Matomo, Search Console), reporting template.
- Playbooks: social media, media relations, sponsorship/partnerships, crisis management (level 1).
- Enablement: templates (slides, one-pagers, emailings), checklists (events, PR, web publishing).