Generate business traction—not a passive audience: qualified leads, proven increases in sales, and sign-ups for high-value products and services. We step in from insight and monitoring through to activation, with KPI-driven execution and rapid iteration.
- What you get:
Competitive monitoring & benchmarking: mapping of players, messaging, offers, channels, estimated media budgets, and SEO/SEA opportunities.
As-is KPI audit: current-state assessment (analytics, CRM, SEO/SEA, social, email), tracking consistency, traffic quality, conversion funnels, and an executive summary report.
Goal definition: business and marketing objectives (SMART), alert thresholds, quarterly priorities.
Personas & journeys: creation of decision-maker personas (complex B2B / premium B2C) and journey maps (awareness → consideration → conversion → retention).
Segmentation & micro-targeting: priority segments, firmographic/demographic/intent criteria, lists (CRM, lookalikes), multi-touch remarketing.
Tailored omnichannel strategy: Owned/Earned/Paid allocation, funnel-stage sequences, SEO/SEA mix, organic + paid social, email automation, events/PR.
Asset creation/optimization: landing pages, forms, pillar and micro-content, lead magnet offers, video scripts.
Paid social campaigns: LinkedIn (account/contact targeting, Lead Gen), Meta (prospecting, retargeting), YouTube (in-stream), X and TikTok where relevant.
SEA & intent marketing: Google/Bing Ads (Search/PMAX/Brand), extensions, high-intent keywords, UTM governance.
Email & marketing automation: nurturing, flows (welcome, MQL→SQL), lead scoring, CRM integration (HubSpot/Pipedrive, etc.).
Impact measurement & reporting: tracking plan (GA4/Matomo), decision-grade dashboard, A/B testing, campaign post-mortems, iteration recommendations.
Compliance & GDPR: consent, cookies, proof of opt-in, CMP configuration.
Diagnostique
Veille, audit KPI, mapping funnel, gain et dette de tracking
Concept
Objectifs, personas, stratégie omnicanale, plan d’expériences
Activation
Création d’actifs, “setup campaigns”, lancement en sprints.
Optimisation
Signaux, A/B testing, ré-allocation budgétaire.